Research : Indepth analysis of "All of the lights"

Name of the artist - Kanye west ft Rhianna and Kid Cudi
Title of the song - All of the lights
Release date - January 18th 2011
Produced by - Kanye West and Jeff Bhaskar
Type of genre - Hip Hop

Visuals and the music relationship?
To start with the visuals of the video are in very effective sync within the music, For example at the start of the video with the violins playing and quite a dull effect coming from the music the visuals maintain black and white images to encourage the feelings that the music is giving off. Also once the music starts to kick in about 1:08 even though their is only text being shown the text is also flashing colors in which is in sync with the back ground beat and as the pace begins to speed up or slow down the visuals will also slow down or speed up maintaining a very good sync. Another good use of the relationship between the two is shown in first verse after the chorus when the visuals would cut to the beat making the flow very smooth. The way the visuals and the flow of the music also work together is through the use of pace and how it is synced, for example to start with the beat is very slow and dull so the video of the little girl and signs is also slow so they do work well together.

Is there any relationships with the lyrics and the visuals?
Once the lyrics start to come the visuals do match as it is the lyrics which are slashing on the screen so it is obvious that they will match. Also another way that they match is when actually visuals of the artists come instead of the lyrics they help amplify the music as they are lip syncing with the music so it works well together also. They ways in watch the lyrics help illustrate the visuals is once the chorus kicks in and the lyrics "all of the lights" drop that when the visuals begin to flash quite a lot so it is clear that they do match together.

What is the importance of the artist in the visuals?
For the artist to be in the video it is quite important that they are shown, the reason why i feel this way is because from them being shown it will portray the image in which the artist want them to get across which is quite sexual when it comes to Rhianna and quite bad sort of behaviour when showing Kanye West and cool image when Kid Cudi is shown. Also from showing the artist it sort of shows which target audince they are going for from the ways they behave and the type of clothing they are wearing and in this case the music is quite mainstream so they are targeting the teens and the younger adults.

Use if voyeurism?
The voyeurism used in this video is no where near discrete. It is clearly shown when Rhianna is shown from the way she is dressed, She is clearly wearing revealing clothes giving a clear view of cleavage and a lot of other body parts. Also voyeurism is shown from the way she is dancing which is shown to be in quite an sexual way and all this is emphasised by the editing when she will appear then disappear.

Does the video have any intertextuality?
The video doe not have use of intertextuality.

Is there any mixture of Narrative and Performance in the video?
In the video there is a mixture of Narrative and performance but it is mainly dominated by the performance. There is a small section in which narrative is shown and that is at the very start when it shows a girl walking around to be shown dull but other then that it is either text or the main artists performing to the music.