Properties of an individual or sample that can be regarded as factual, often used to structure a research sample. These include for example age, sex, social class, working status and geographic location. An example of this is Justin Biebers audience will be ten year old girlsPsychographics -
This research is research which goes further into depth into the analysis of the consumer to create more detailed profile. this can be done by asking people questions like what their hobbies and interest are.
